Including several tips to get started TODAY!
By L.J. NormanGetting online customers to visit your establishment can be challenging. However, these insights will help you to drive more online customers to your restaurant and show them your wonderful recipes. This is not easy, it will take some work, but you got this! I have faith in you! First and foremost, it is imperative to have a website that will establish your online identity. Your website is your online brick and mortar. It is the genesis of your online presence. The tips listed here are nothing without a reliable website (with an online menu) as a foundation. Everything that follows ultimately points back to your website, make sure you have a good one!
Email marketingHonestly, you cannot have a successful marketing campaign without a solid email marketing strategy. A customer’s email is the foundation upon which you share your insights with your customers. The very fact that you have a customer’s email address is a testament to the trust that you have already garnered with that customer. Email is a wonderful way for you to follow up with customers and remind them of deals, events and specials. By creating a campaign that enables you to “be in front of the customer,” either weekly, monthly or daily you can create a certain amount of trust in your brand. That trust is the start of brand loyalty which eventually leads to a packed house every night. Avoid allowing your brand to be associated with any negativity by offering constant value to the customer. Make sure that you are able and willing to follow through with whatever you offer to your customers on time and with consistency. Here are some strategies to help you get started with a solid email campaign.
- Collect email addresses
- Send a variety of emails
Social media advertisingSocial media is becoming the most powerful tool you can use to attract new customers, as well as keep loyal customers coming back. Most restaurants have a social media presence, and if you continue to add content consistently you will build an organic following. However, by spending a little money on advertising you can significantly increase your fan base and engagement. Here are a few options:
- Facebook Ads
Online Restaurant Listing ServicesHelp customers find your business online by creating a business listing on several sites. Think of these sites like a modern day yellow pages.
- Google My Business